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OUR MISSION

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Cascade Western Representatives strives to be the leading manufacturer's representative in the electrical industry.

Based upon mutually rewarding relationships with high quality manufacturers, customers and employees. Our value-added services are offered through a business philosophy centered on principles of honesty and integrity.
Over the years, CWR's success has been measured by complete customer satisfaction in balance with long-term growth. It is our firm belief that from continued consistency and full commitment, we are partners with manufactures and customers, in attaining their goal.

CWR Advantages

CWR began in October 1976. Territory includes Alaska, N. Idaho, Montana, Oregon and Washington. CWR actively solicits electrical distributors, OEMs, consulting engineers, electrical contractors, industrials, government agencies and architects. CWR is privately owned, debt free and with excellent bank/ financial references.
Richard F. Betts, President. In electrical industry since 1958, having spent 13 years in electrical distribution and, to the present, as a manufacturer's representative
  • Family owned, hands-on management
  • Long-term business philosophy
  • Customer loyalty
  • CWR serves every electrical distributor within our territory
  • Superior service emphasis
  • Industry-wide reputation for integrity
  • Fiscally sound
  • Active membership in trade associations
  • Common sense of purpose with principle
  • Selectivity of line representation
  • Continuity of customer and manufacturer relationships
  • Product knowledge/Training
  • Market share growth
  • Vertical organizational structure Team-work orientation
  • Inventory capabilities
  • Rapid quotation response
  • Information Services
      Field surveys and reports
      Sales trend analyses
  • Promotional programs
      Trade Show Participation
      In-Store Events
      Counter Displays
      Industry publicity
      Training Seminars
      Mailers
      Spiffs
  • Responsible/realistic goals
  • Coordinated effort
      Integrated CWR approach
      (Portland/Western & Eastern Washington, N. Idaho, Montana, and Alaska)
  • Close communication with Principal's Management Team
  • Activity Projections


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